Leadership

Puneet Maheshwari

CEO, DocASAP, Optum Digital

Puneet Maheshwari is the Business Unit CEO within Optum Digital.

In his role, Puneet heads a global organization setting strategic direction/vision, advancing Optum’s enterprise-grade intelligent patient access software platform. As an executive leader within Optum Digital, Puneet is driving consumer-centric healthcare technology through industry-leading integrated and personalized digital solutions that guide consumers to the right care, right provider, at the right time.

Before Optum, Puneet was co-founder and CEO at DocASAP, one of the industry’s most advanced patient access and engagement platforms for health systems, payers, and physician groups. Puneet founded DocASAP in 2012 with the mission of streamlining consumer digital access to care using a multi-channel approach. In 2015, UnitedHealth Group invested in the business and in 2021, DocASAP became a wholly-owned subsidiary of Optum, a part of UnitedHealth Group.

Prior to launching DocASAP, Puneet was a management consultant at McKinsey & Company where he advised leading companies in Silicon Valley.

Puneet earned a Master’s of Business Administration in Finance and Entrepreneurship from the Wharton School of Business at the University of Pennsylvania and a bachelor’s degree in computer science from AMU, India.

Archana Gupta

Vice President, Engineering and Optum Care Business

Archana leads the technical team behind the DocASAP platform. Prior to joining DocASAP, Archana gained over 15 years of experience in building enterprise class applications with companies such as AMD and Cadence Design Systems. Archana earned her Master of Computer Engineering from University of California.

Michael Morgan

Vice President, Payor Programs & Network Development

Mike leads DocASAP’s Payor Connect and Network Development business. With 20 years of success in sales and sales leadership, Mike has played key roles in companies such as EMC, vmware and Computer Science Corporation (now DXC). Mike has also been part of the executive team as Vice President of Sales at two emerging growth companies that have successfully been acquired. Mike’s career has focused on technology in Healthcare in four main areas: Providers, Payors, Life Science and US Federal Government. Mike earned his Bachelors of Science in Business Administration from The Citadel in Charleston, SC.

Jordan Pisarcik

Vice President, Product, Optum Digital

Jordan Pisarcik was named Vice President of Product within Optum Digital in November 2021. In this role, he is responsible for product and platform innovation and strategy, product design and UX, release management, ecosystem partnerships, and product marketing and training for the Optum patient access platform. The platform enables digital patient access and actionable patient engagement for most UnitedHealthcare and Optum lines of business, as well as their respective payer and provider clients.

Before assuming his current position, Jordan was Vice President of Growth, where he built out marketing, sales, and account management capabilities for provider and payer markets, including large health systems: Penn Medicine, Banner Health, Providence, and major health plans: UnitedHealthcare, Aetna, Anthem, and several Blue Cross Blue Shield affiliates.

Jordan is a founding executive leader at DocASAP, Inc., a digital access platform that works to connect consumers to care by accurately matching healthcare needs with optimal providers. UnitedHealth Group Ventures and Optum Ventures invested in the business starting in 2015 and, in 2021, DocASAP became a wholly owned subsidiary of Optum, a part of UnitedHealth Group.

Jordan has over a decade of experience in the healthcare industry across payer, provider, and pharmaceutical verticals. Jordan previously worked as Associate Director of Business Development and Strategy for Publicis Health, the healthcare holding company of Publicis Groupe.

Jordan is a published author in the neuroscience community and has regularly spoken alongside premier healthcare organizations and associations on health innovation. Jordan holds a Bachelor of Science in Neuroscience from Brown University. He resides in Silicon Valley, California.

Anuja Rathi

Vice President, Integrations & Implementations

Anuja oversees client integrations and implementations for DocASAP. Her team acts as a liaison between patients and the doctors streamlining the healthcare delivery while improving the patient’s experience. Prior to DocASAP, Anuja held a position within the Product Management Group at Sallie Mae. Anuja earned her Master of Business Administration in Financial Management and Operations from the University of Maryland.

Kathleen Manicke

Senior Director, Marketing, DocASAP, Optum Digital

A seasoned healthcare marketing professional with 20+ years industry experience, Kathleen is a member of the executive leadership team at DocASAP. She leads the DocASAP marketing team and is responsible for sales enablement, marketing communications, brand messaging platform, and product marketing. 

Since 2010, Kathleen has worked at Optum in various marketing roles primary within pharmacy care services. Prior to Optum, she held director-level roles in marketing, business strategy, corporate branding, and voice of the customer at WellPoint, and its subsidiaries Anthem Blue Cross Blue Shield, and Anthem Prescription Management (a.k.a. IngenioRx).

The patient access and engagement healthcare IT solution which she promotes to providers, health systems, and payer clients, digitally connects consumers to care by accurately matching healthcare needs with the optimal provider. DocASAP is a wholly owned subsidiary of Optum, a part of UnitedHealth Group.

Kathleen earned a Master of Business Administration in Marketing from Anderson School of Business at the University of New Mexico and a bachelor’s degree in art and business management from Alverno College in Milwaukee, Wisconsin.